Increasing the number of good leads and contacts on your mailing list is only hard work if you make it hard. Otherwise, it should be a natural part of how you move and think, like walking and breathing.
You always need good, and often better, lists of people who want to come to your program of events or your upcoming show or performance. There is a particular strategy we use to collect and sort names and data, and then upload them to the proper mail lists, categories, and classes of contacts.
Sometimes, depending on how secluded you may be, purchasing a list will make a difference you can see immediately and save you the cost of getting people's permission to contact them. However, most of the time you are capturing names, incentivizing people to share their addresses, and working away with our methods a little bit every week.
Artist in the room has its own data base of 7,000 industry professionals, art collectors, dealers, curators, artists and more, who subscribe to news we send out, when we do. When we have followers within driving distance of a particular event and with expressed interests for information on a particular type of art occurrence and experience, we send them personal invites to attend.