Every day I help visual artists to connect with and influence their customers, their future, and their ability to innovate, promote and succeed with a career that is continuously creative. This is because I know three important and field tested realities:
ONE: When your business has an artist in the room(yourself or others) the need for self-expression shapes and defines the content, products and services of your operation long before market and consumer motivations come to play. In short, the passion for the art comes first and the business of marketing the supply follows.
TWO: Whether the artist manages their business alone as a sole proprietor, or employs outside representatives, there are fundamental applications that secure success and also have the ability to evolve as the artist evolves, regardless of the art's content or conceptual notions.
THREE: Assessing and establishing real expectations, implementing a plan based on legitimate research and analysis, and identifying the correct strategies for your particular vision produces credible and quality results.