Press and Media Directories
Be careful and exact when you select press for your area. You want accurate information and images to tie in with your brand and positioning and the press can put a rock in that shoe, even with good reviews. There are many kinds of press, print and online, including: arts, crafts and antique magazines; to news, lifestyle and ethnic publications; print, radio, television; online forums and blogs; and every other media outlet where the arts, luxury goods and travel are covered. Press and media strategies work best if you can make personal contact once they have received their materials and show them you appreciate their work by offering to help with more information, seats, sessions, and other less publicly accessible information.
Building a relationship with press and media professionals will help you find media outlets that will be genuinely interested in your story, work or event because you begin to understand where your art form, as an example, is of great interest to a media outlet, or how your media type, your region, or your personal story will come to interest their readers.
We have a large, general press directory as part of our data base, and more importantly, over a two dozen regional press directories we have developed over the past decade, and continue to expand, including: Tucson, AZ; Chattanooga, TN; Philadelphia, PA; Dallas, TX; Atlanta, GA; Fort Lauderdale, Miami and the Florida Keys, FL; Boston and suburbs, MA; Hanover, N.H., Burlington, Vt., Portland and south coastal Maine; Albany and Buffalo, N.Y.; Madison, WI; Providence, RI; Hudson River region, N.Y.; Santa Barbara, CA; Portland, OR; Charlotte, NC; and Lexington, KY.