Documenting a process for its experimental, teaching, and creative value can generate new audiences and opportunities. Chances to widen the understanding of the work you are producing is a potent addition to the dialogue, critical interpretation and legacy of you or your organization's art. Producing material ways for others to follow and interact is always an effective educational and promotional device.
Many artists overlook forget how curious most people are with how an artist creates and constructs their "magic" and documenting the unique strengths, science and skills an artist employs creating and finalizing their art, incites a feeling of relevance and validity among a viewing public, like infographics are excellent promotional tools on Instagram, for example.
I make videos in both short and long form formats, from under a minute to three or six minutes in length. What I make is intended for viewing at exhibitions, installments, or shows; as well as mobile placement on channels, websites and social media sites.