Remember: no one has to deal with art immediately. There are no expiration dates, special calendar deals, insurance renewal warnings, or critical utility notices when it comes to art. People can deal with art when they choose, or not at all, and the lights don't get turned off either way.
To get out ahead of the pack an artist needs to sharpen their competitive edge, demand excellence in all things connected to their art and understand what it means to be present.
Give people a powerful and engaging reason to listen and your visibility, your sales and your clients grow. Do it in a manner unique to you and how you work and it will remain relevant and vital for years.