A hands-on, experienced, artist, producer, director, manager and entrepreneur with an accomplished record of achievement working with thousands of visual and performing artists from different disciplines, generations and levels of practice.
Professionally trained, experienced, and tested in a wide and varied set of diverse conditions, constituency needs, audience dynamics and business and governance limitations, including: non-profit, for-profit, sole-proprietorship, retail, and tourist and destination based business cultures.
I am expert at understanding audience and customer dynamics as it relates to art practices, perception,and access. I am equally adept at curating, directing and discovering unique, expressive purpose and intention in a wide range of artistic and creative practices.
Having nurtured and directed bold projects in the for-profit and non-profit fields of theatre, performance, film, and the visual arts, I am a specialist in artistic collaboration; and bring with me a corresponding proficiency in: start-up business, management, marketing, promotions, audience development, web design, system applications, and film and video documentation.
I learned most of my skills in the trenches, making, doing, selling and producing art. My ideas and solutions come directly out of what I’ve seen fail as much as I’ve seen succeed. It is in the doing, that I believe artists learn best. There are no guarantees for success, but avoiding the middle and the predictable, remaining audacious and determined, and being flexible and creative helps.
Every day I help artists, galleries, and new creative leaders reach out, connect, influence and grow their markets, customers, revenues, and new creative opportunities.
I help identify, translate and develop what is unique about each artist and artistic experience and match that up with a bottom-line strategy for executing the work in a public square with the same high standards and credibility found in the creative work.
I assess and establish real expectations; research, analyze and segment your markets; examine your lead generation and sales capabilities; understand your creative, scheduling, and cash flow needs and preferences; and build a plan of action you can afford to implement, maintain, and evolve.
Whether an Artist sole-proprietor, collaborative work enterprise, or
mission-driven arts organization, I understand and can navigate the people, decision makers and audience dynamics in all kinds of unique, creative and idea-driven landscapes and cultures.